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Lashes, liners and looks that last.
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Premium Makeup for
Every Moment
of Your Day

Expert Results with Down-to-Earth Prices

We're obsessed with quality but not with markups. Get professional-grade formulas without the luxury price tag.

Easy to Apply, Hard to Mess Up

We simplify your makeup routine with easy-to-use products that blend smoothly for a quick application.

Beautiful Inside & Out

Naturally sourced, ethically made, and always cruelty-free. How your makeup is made matters as much as how it looks.

BESTSELLING ESSENTIALS

Araceli Beauty: Wear It Your Way

Meet Araceli! With years of experience as a former makeup artist, she knows a thing or two about what makes beauty products actually work (and what doesn't). Each product is made using unique ingredients thoughtfully sourced from the diverse landscape of Mexico, bringing its rich heritage to every item. Araceli Beauty’s cruelty-free products are designed to help you express your style and create looks that truly reflect who you are, unique and confident. 

Agave infused
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BUILD YOUR KIT

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Where Will Your Lashes Take You?

Our destination lashes are vegan, cruelty-free, and feel just like your own. Lightweight, comfortable, and named after beautiful places that inspire us.

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LASH COLECCIÓN

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Bonita by Design

Raw Botanicals: The Agave & Jojoba Collection

Our signature lip liners begin a collection sourced and crafted using agave and jojoba grown under the Mexican sun.

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KEEP YOUR EYES SHARP

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What Our Clients Say

Ojos Perfectos Liquid Eyeliner

I’ll Never Use Anything Else

I love the flexible felt tip and how easily it glides on. I have yet to find another liquid liner that can compete.

-  Mariah M.

Monarca Mascara - Black Volumizing

Love this mascara

Okay let me tell you about this amazing mascara. I ordered it and i was super excited and to top it off shipping was super fast! I tried it and my lashes popped out right away. Doesn’t smear doesn’t get your lashes stuck to each other very easy to apply. I love it ladies get your Monarca it’s worth it plus the price is affordable. Wish I can add photos but not a good photographer lol 😆

- Leticia R.

Ojos Perfectos Liquid Eyeliner

Eye-tastic!

Absolutely love this eyeliner! It’s lightweight, easy to put on and it really does stay on all day/night. It makes my brown eyes more defined and is very easy to take off with just face wash and warm water. A+!

- Christina V.

Monarca Mascara - Black Volumizing

Love this mascara!

Love this mascara. It doesn't lump. or make my eyelashes look like spider legs. Nice smooth, and gives volume.

- Cinthya M.

Monarca Mascara - Black Volumizing

Best Mascara Ever

This is the best mascara ever! It makes my lashes so long and thick. I’ve been searching for a long time for the perfect mascara. The transformation is unbelievable.

-  Debra B.

Lip Liner

Best lip liner ever!!

This liner is so smooth and matched my natural lip color making it a perfect everyday color!!

- Cyndi P.