We Only Create Makeup We Think Should Exist
My name is Araceli, but my friends and family know me as Cely. I was born in Jalisco, Mexico, and my family and I moved to the United States when I was five years old.
Before I created Araceli Beauty, I worked as a hairdresser and freelance makeup artist in the Los Angeles area. I noticed many people were confused about how to use makeup. As a proud, makeup-obsessed Latina, I realized that my culture was not represented in the beauty industry. I saw a true opportunity to share my passion for makeup and do my part to represent Latina culture in the beauty space.
After two years of development, I launched Araceli Beauty in 2018 as an online-only, direct-to-consumer brand focused on creating budget-friendly, cruelty-free, high-quality beauty products.
Araceli Beauty is inclusive and strives to empower people through our makeup by ensuring our products are easy-to-use, affordable, and accessible to everyone!