Premium Makeup for
Every Moment
of Your Day
Expert Results with Down-to-Earth Prices
We're obsessed with quality but not with markups. Get professional-grade formulas without the luxury price tag.
Easy to Apply, Hard to Mess Up
We simplify your makeup routine with easy-to-use products that blend smoothly for a quick application.
Beautiful Inside & Out
Naturally sourced, ethically made, and always cruelty-free. How your makeup is made matters as much as how it looks.
BESTSELLING ESSENTIALS
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Ojos Perfectos Liquid EyelinerOjos Perfectos Liquid Eyeliner
4.8 / 5.0
(855) 855 total reviews
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$20 - Regular price
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$20
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Ojos Perfectos Gel Pencil EyelinerOjos Perfectos Gel Pencil Eyeliner
4.8 / 5.0
(550) 550 total reviews
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$16 - Regular price
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$16
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Araceli Beauty: Wear It Your Way
Meet Araceli! With years of experience as a former makeup artist, she knows a thing or two about what makes beauty products actually work (and what doesn't). Each product is made using unique ingredients thoughtfully sourced from the diverse landscape of Mexico, bringing its rich heritage to every item. Araceli Beauty’s cruelty-free products are designed to help you express your style and create looks that truly reflect who you are, unique and confident.
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BUILD YOUR KIT
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Ojos Perfectos Eyeliner DuoOjos Perfectos Eyeliner Duo
4.8 / 5.0
(92) 92 total reviews
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$29 - Regular price
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$36 - Sale price
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$29
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Choose Any Pair between 3 to 6 Lashes for discount upto 33%Vendor:Custom Bundle
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$24 - Regular price
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$24
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Highlighter BundleHighlighter Bundle
4.8 / 5.0
(52) 52 total reviews
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$34 - Regular price
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$40 - Sale price
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$34
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Lip Liner BundleVendor:Araceli BeautyLip Liner Bundle
4.8 / 5.0
(38) 38 total reviews
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$45 - Regular price
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$56 - Sale price
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Where Will Your Lashes Take You?
Our destination lashes are vegan, cruelty-free, and feel just like your own. Lightweight, comfortable, and named after beautiful places that inspire us.
Shop Lashes
LASH COLECCIÓN
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Monarca Mascara Enriched with Avocado Oil
Shop Monarca MascaraBonita by Design
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Tequila Highlighters con AgaveTequila Highlighters con Agave
4.8 / 5.0
(151) 151 total reviews
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$24 - Regular price
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$24
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Bella SpongeVendor:Araceli BeautyBella Sponge
4.9 / 5.0
(66) 66 total reviews
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$14 - Regular price
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$14 - Sale price
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$14
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Dahlia & Laelia Blush DuoVendor:Araceli BeautyDahlia & Laelia Blush Duo
4.7 / 5.0
(148) 148 total reviews
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$22 - Regular price
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$22
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Raw Botanicals: The Agave & Jojoba Collection
Our signature lip liners begin a collection sourced and crafted using agave and jojoba grown under the Mexican sun.
Shop Lip Liners
KEEP YOUR EYES SHARP
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Ojos Perfectos Liquid EyelinerOjos Perfectos Liquid Eyeliner
4.8 / 5.0
(855) 855 total reviews
SELECT SHADE - - Regular price
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$20 - Regular price
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- Sale price
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$20
Quick view
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Ojos Perfectos Gel Pencil EyelinerOjos Perfectos Gel Pencil Eyeliner
4.8 / 5.0
(550) 550 total reviews
SELECT SHADE - - Regular price
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$16 - Regular price
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- Sale price
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$16
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What Our Clients Say
Ojos Perfectos Liquid Eyeliner
I’ll Never Use Anything Else
I love the flexible felt tip and how easily it glides on. I have yet to find another liquid liner that can compete.
- Mariah M.
Monarca Mascara - Black Volumizing
Love this mascara
Okay let me tell you about this amazing mascara. I ordered it and i was super excited and to top it off shipping was super fast! I tried it and my lashes popped out right away. Doesn’t smear doesn’t get your lashes stuck to each other very easy to apply. I love it ladies get your Monarca it’s worth it plus the price is affordable. Wish I can add photos but not a good photographer lol 😆
- Leticia R.
Ojos Perfectos Liquid Eyeliner
Eye-tastic!
Absolutely love this eyeliner! It’s lightweight, easy to put on and it really does stay on all day/night. It makes my brown eyes more defined and is very easy to take off with just face wash and warm water. A+!
- Christina V.
Monarca Mascara - Black Volumizing
Love this mascara!
Love this mascara. It doesn't lump. or make my eyelashes look like spider legs. Nice smooth, and gives volume.
- Cinthya M.
Monarca Mascara - Black Volumizing
Best Mascara Ever
This is the best mascara ever! It makes my lashes so long and thick. I’ve been searching for a long time for the perfect mascara. The transformation is unbelievable.
- Debra B.
Lip Liner
Best lip liner ever!!
This liner is so smooth and matched my natural lip color making it a perfect everyday color!!
- Cyndi P.