MEET YOUR NEW BEAUTY FAMILIA

Find your perfect makeup match from our signature cosmetics

Premium Makeup for
Every Moment
of Your Day

Expert Results with Down-to-Earth Prices

We're obsessed with quality but not with markups. Get professional-grade formulas without the luxury price tag.

Easy to Apply, Hard to Mess Up

We simplify your makeup routine with easy-to-use products that blend smoothly for a quick application.

Beautiful Inside & Out

Naturally sourced, ethically made, and always cruelty-free. How your makeup is made matters as much as how it looks.

Araceli Beauty: Wear It Your Way

Meet Araceli! With years of experience as a former makeup artist, she knows a thing or two about what makes beauty products actually work (and what doesn't). Each product is made using unique ingredients thoughtfully sourced from the diverse landscape of Mexico, bringing its rich heritage to every item. Araceli Beauty’s cruelty-free products are designed to help you express your style and create looks that truly reflect who you are, unique and confident. 

Agave infused
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Where Will Your Lashes Take You?

Our destination lashes are vegan, cruelty-free, and feel just like your own. Lightweight, comfortable, and named after beautiful places that inspire us.

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Raw Botanicals: The Agave & Jojoba Collection

Our signature lip liners begin a collection sourced and crafted using agave and jojoba grown under the Mexican sun.

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