Pasión in Every Product

Araceli Beauty was founded in 2018 with a simple mission: to create high-quality, cruelty-free makeup that is easy to use, accessible, and empowering. After working as a licensed beauty professional and makeup artist in Los Angeles for over a decade, Araceli brings her expertise and passion for makeup into every product, designing formulas that simplify your routine without compromising on performance.

Born in Jalisco, Mexico and raised in the United States from the age of five, Araceli carries her heritage into many aspects of the brand. Our products are crafted with care and often feature regionally sourced ingredients like blue agave oil from Jalisco, a nod to her roots and a way of honoring where it all began.

At Araceli Beauty, inclusivity is at the heart of everything we do. Our products are designed for everyone, no matter your background, style, or experience level. From everyday essentials to statement makers, Araceli is here to help you feel confident, beautiful, and unapologetically you.