Beauty, Thoughtfully Made

Founded in 2018, Araceli Beauty was created with a simple goal: to create high-quality, cruelty-free beauty essentials that are easy to use and made to last.

After more than a decade as a licensed cosmetologist and freelance makeup artist in Los Angeles, founder Araceli developed every product with years of hands-on experience behind it. From rich pigments to smooth application and long-lasting wear, each formula is designed to become a staple in your everyday routine.

Many of our formulas feature carefully selected ingredients sourced from Mexico, including blue agave from Jalisco, where Araceli was born. It's a meaningful part of our story and reflects our commitment to quality at every step.

We believe makeup should feel effortless to wear and something you can count on every day. Every product is created with intention, combining thoughtful ingredients with formulas designed to wear beautifully from morning to night.

Whether you're creating a natural look or something more defined, our products are made to become the beauty essentials you reach for again and again.