We Only Create Makeup We Think Should Exist

My name is Araceli, but my friends and family know me as Cely. I was born in Jalisco, Mexico, and my family and I moved to the United States when I was five years old.

Before I created Araceli Beauty, I worked as a hairdresser and freelance makeup artist in the Los Angeles area for over ten years. I noticed many people were confused about how to use makeup. As a proud, makeup-obsessed Latina, I realized that my culture was not represented in the beauty industry in a way that spoke to me. I saw a genuine opportunity to share my passion for makeup and do my part to represent Latina culture in the beauty space.

After two years of development, I launched Araceli Beauty in 2018 as an online-only, direct-to-consumer brand focused on creating budget-friendly, cruelty-free, high-quality beauty products. It was important to me to produce our products in Los Angeles and Mexico because these places encompass my identity and culture. Araceli Beauty is proud to use regionally-sourced ingredients from Mexico, like agave oil, in our products - this is our way of keeping our Hispanic heritage at the core of our brand's mission.

Araceli Beauty is inclusive and strives to empower people through our makeup by ensuring our products are easy-to-use, affordable, and accessible to everyone!