Beauty, Made for Every Day.

Founded in 2018, Araceli Beauty was created with a simple goal: to make high-quality, cruelty-free beauty essentials that are easy to use and made to perform.

After more than a decade as a licensed cosmetologist and freelance makeup artist in Los Angeles, founder Araceli brought years of hands-on experience to every product. From rich pigments to smooth application, each formula is designed with real-life wear in mind.

Many of our formulas feature carefully selected ingredients sourced from Mexico, including blue agave from Jalisco, where Araceli was born. It is a meaningful connection to where our story began.

We believe great makeup should feel uncomplicated. Araceli Beauty is designed to fit seamlessly into your routine with essentials you will reach for again and again.