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About Us

Hola Babies!

My name is Araceli, but my friends and family know me as Cely. I was born in Jalisco, Mexico, and my family and I moved to the United States when I was five years old. Coming to the US was one of the most selfless acts my humble parents could have ever done for me.

For as long as I can remember, I've had a love for hair and makeup, which led me to pursue a cosmetology career.

Before I created Araceli Beauty, I was working as a hairdresser and freelance makeup artist in the Los Angeles area. I noticed a lot of people were confused about how to use makeup and couldn't find a single brand that was affordable and easy to use. As a proud, makeup-obsessed Latina, I realized that my culture was not represented in the beauty industry. I saw a true opportunity to share my passion for makeup and do my part to represent Latina culture in the beauty space.

After two years of development, I launched Araceli Beauty in 2018 as an online-only, direct-to-consumer brand focused on creating budget-friendly, cruelty-free, high-quality beauty products. Because I have roots in Jalisco, the world's largest tequila producer, I also wanted to incorporate premium ingredients, like agave oil, into our makeup. Since then, we've introduced many new products and continue to create a loyal familia both online and off. Araceli Beauty is like tequila - it has roots in Mexico and is made for everyone to enjoy!

Si se puede

- Araceli, Founder, and CEO

Follow Us @aracelibeauty